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Friday, August 19, 2005

The Jay and Catherine Show


At last night's Meet the Vloggers get together in Boston, Owen from OBTTV told me that Weber is putting real people on their web site to talk about the experiences with their Weber grills.

Owen calls it Documentary Advertising and he's interested in developing Consumer Generated Media. It's really interesting.

Check out how Weber does it with Jay and Catherine's story.

2 comments:

  1. Well I was all ready to rag on them for not choosing Carol & Steve, but that was actually a pretty decent (and apparently real) story.

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  2. I liked it.

    I also sent them a link into my Weber grill videos. ;-)

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