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Wednesday, April 20, 2011

Inbound Now #17 – How to Leverage Online Video for your Company with Steve Garfield




Inbound Now #17 – How to Leverage Online Video for your Company with Steve Garfield from Hubspot.


Click here for the transcript of How to Leverage Online Video for your Company with Steve Garfield

** LIVE INTERVIEW with David Wells on Thursday April 21st at 2:00 ET on SteveGarfierld.tv. Tune in! **

Get my book, Get seen:



When I arrived at HubSpot for the shoot with David Wells, he had three cameras ready to go. The problem was that they were all lined up beside each other getting a slightly different three-shot of the interview area.

David was happy to get some help, so I moved the cameras around to get him three different shots.

I set up two medium shots of each guest, and a wide shot including both the guest and interviewer.

Now there was a lot more interest in the shots.

Interviewer shot:
InboundNow David Wells

Guest Shot:
InboundNow Steve Garfield

On the above two shots, I framed each person in the same way. Also, instead of centering them in the shot, I placed the interviewer to the right and the guest to the left, so that it looks like the interviewer and guest are talking to each other.

Two Shot:
InboundNow Two Shot - Steve Garfield and David Wells

The two shot gives the viewer perspective of where the interviewer and guest are sitting.

1 comment:

  1. Steve, Great stuff. I love the explanation of why video for biz, ie because of it's ability to display emotion, companies are made of people, etc. Camera setup is top notch as well. Great audio. Tad more light and color balance correction would have made it 60 mins worthy. (sorry, can't help myself on the picture stuff) Thanks, Jack

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