Sunday, December 16, 2012

Where Good Ideas Come From

Great video from Steven Berlin Johnson.

Buy on Where Good Ideas Come From: The Natural History of Innovation

Also good:

Buy on The Myths of Innovation

While you are here, this is a great read too:

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains:
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

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