Buy on Amazon.com: Where Good Ideas Come From: The Natural History of Innovation
Also good:
Buy on Amazon.com: The Myths of Innovation
While you are here, this is a great read too:
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains:
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.
