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Thursday, January 30, 2014

It's 2014, Come On Boston Globe, Link to the Main Subject of your Story!

They don't care.

Once again The Boston Globe doesn't link to the main subject of their story.

STORY:
Boston Globe: ’14 Marathon apparel draws mixed early reviews.
The 2014 Celebration Jacket made its debut last week in Solar Zest, a fluorescent orange with contrast blue and white striping around the shoulders and across the back. Boston Athletic Association officials consulted with Adidas on the colors and design, which include an embroidered BAA logo with the words “Boston Runs as One” on the back collar. The saying is an evolution of Adidas’s “Boston Stands as One” motto conceived just days after last year’s Marathon bombings.

MAIN SUBJECT:

The Boston Marathon The 2014 Celebration Jacket.

If readers want to learn more they'll have to use Google or Bing, or copy and paste, to see the source.

In this story, readers will want to see a larger image of the jacket, or buy the jacket. What's the Globe afraid of?

Linking out to the adidas site would make things a lot easier. See below.

CHANGE THIS:
The 2014 Celebration Jacket...

Ranft, who will run in support of the Brookline Teen Center, isn’t sure he will buy the $110 jacket, which is available at adidas.com. He’s seems to be in good company, given the stream of critical reviews at the sportswear company’s e-commerce site.

TO THIS:
The 2014 Celebration Jacket...

Ranft, who will run in support of the Brookline Teen Center, isn’t sure he will buy the $110 jacket, which is available at adidas.com. He’s seems to be in good company, given the stream of critical reviews at the sportswear company’s e-commerce site.

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