Go to the Late Night YouTube page and you'll clearly see that the content was created for the show with YouTube distribution in mind.
The easiest way to see this is to look at the playlists that they have put together:
PLAYLISTS
Justin Timberweek. Videos with Justin Timberlake.
Thank You Notes
Late Night Hashtags
Music on Late Night
Ask Jimmy - Web special answering fan questions
Night News Now
Web Exclusives
Playlists are a great way to highlight themed content on YouTube. [Tweet This!]
The other thing they do is create special cover version of songs with the artist.
Call Me Maybe - 15 Million Views
Blurred Lines - 11 Million Views
All I want For Christmas - 10 Million Views
LIVE Twitter: We go around the table and talk about what we are do, ask questions, present a show and tell. All within a 3 minute time limit. It’s fun.
Steve Says: I’ll be doing a demonstration of LIVE broadcasting from a cellphone. Very cool technology.
HAPPY NEW YEAR Happy 2008. That's a video I recorded with Carol last night in my kitchen. It was easy to make. Using Seesmic, I just pressed record and the video was saved and posted to the web. It wasn't just posted to a web page somewhere, it was added to a community. A social community of friends.
SOCIAL VIDEOBLOGGING As we enter 2008, I see a future where more people will be capturing and sharing unedited moments with friends via social videoblogging.
It's going to be a lot more social for a number of reasons, most important is that it'll be easy for people to have video conversations.
VIDEOBLOGGING BEGINNINGS OF A CONVERSATION Let's take a look at how we got here.
Four years ago I started Steve Garfield's Video Blog and posted my first video.
That video was posted to a brand new blog. The blog allowed comments. That's where the conversation happened. Sometimes people would record response videos, and post them on thier own blogs and in my commnets, provide a link back.
Sometimes people talked about a certain video on the Yahoo! videoblogging group.
VIDEO HOSTING - A COMMUNITY SQUARE Then video hosting sites like OurMedia, Vimeo, YouTube and Blip.tv came out which had the added feature of providing a central location where you could post and discuss the videos.
I SUBSCRIBE TO PEOPLE When RSS 2.0 with Media Enclosures came out, it allowed you to subscribe to someone's feed of videos, so you'd get every new one delivered to you.
What I said about that advancement was that "I Subscribe to People."
I was making a commitment to watch every new video that someone produced.
FROM QUICK TO FULL Now people are producing videos that span the continuum from a quick, unedited moments, up to a fully produced show.
RECORDING LIVE FROM A COMPUTER Sites like Seemic, let you record a video using a webcam. Once recorded, the video is immediately available for everyone visiting the site to view. The video sits there at the top of the river of new videos until someone else records something. The conversation happens when someone clocks 'reply', and adds their video to the river of videos, in response.
STREAMING LIVE FROM A COMPUTER Lot's of sites are now available to stream live video with the ability to chat live. Check out Ustream.tv, Operator 11, Blogtv, justin.tv, ijustine.tv
STREAMING LIVE FROM A CELLPHONE I've recently been experimenting with Qik, which let's me broadcast a live stream from my cellphone up to the web. While broadcasting, people who are watching live, can type in comments which are then displayed on the cellphone's screen.
After ending the stream, the resultant video can be embeded into a blog.
WHAT'S NEXT Social videoblogging frees people from expectations. Much like MySpace or Facebook, where you can join to communicate with a group of people you already know, you can do the same on social video sites.
Watch a video, post a response.
Watch the responses flow into a river of video.
Stand on the shore or jump in.
In addition, like on MySpace or Facebook, you can also make friends.
One tip, ignore the negative people. There are always going to be people who criticize what to them looks mundane.
"We've always talked about how Internet video would be about grandma watching the kid's birthday parties from another city. It's here now, or even more mundane (and potentially more viral) -- here's Laura (of Pistachio Consulting) showing a gift she got (ice cream 'named after her' -- Ben & Jerry's Pistachio Pistachio). (I've been using Internet video for some time now -- Skype and other video conferencing systems, YouTube, etc. -- but this seemed even more lightweight and viral and we were using it casually at a party.)"
This all happened at Laura Fitton's Christmas Eve party. It was a special experience.
Much different than some of the sponsored business card pushing free drink events that happen around town.
It was also different than the live twitter around a table Boston Media Maker meetings I have on the first Sunday of each month in Boston. Next Boston Media Makers meeting Jan 6th, btw, and you are invited.
Laura opened up her home to like minded people who ended up having a fun time with new social systems in person. We had discussions and taught each other things. The only thing on the agenda was fun, but it grew into much more.
by Brian Halligan and Dharmesh Shah.
, who is also the editor of my book, Get Seen: Online Video Secrets to Building Your Business which is in the New Rules of Social Media Series from Wiley. 
