Wednesday, October 03, 2012

10 Types of Content We All Crave

Scott Monty writes about creating great content in, A New Twist on Content.

Scott says:
Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen.

Click through to read the whole post.

Towards the end he includes this guide, from Infinigraph, of 10 Types of Content We All Crave:

- Content that tells a story
- Content that inspires us to action
- Content that challenges our assumptions
- Content that makes us laugh or smile
- Content that confirms our assumptions
- Content that has unexpected twists
- Content that reveals secrets
- Content where David defeats Goliath
- Content that reminds us that we matter
- Content that reminds us that dreams can come true

Great things to think about.

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