Scott says:
Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen.
This tweet wouldn’t be possible without, well... #dailytwist twitter.com/Oreo/status/22…
— Oreo Cookie (@Oreo) July 16, 2012
Click through to read the whole post.
Towards the end he includes this guide, from Infinigraph, of 10 Types of Content We All Crave:
Great things to think about.
- Content that tells a story
- Content that inspires us to action
- Content that challenges our assumptions
- Content that makes us laugh or smile
- Content that confirms our assumptions
- Content that has unexpected twists
- Content that reveals secrets
- Content where David defeats Goliath
- Content that reminds us that we matter
- Content that reminds us that dreams can come true
