Saturday, October 06, 2012

Thing X is coming soon! - Sign up process: Step By Step Guide

Here's how you create compelling content that is surprising, creative and shareable.

I saw this on twitter from Baratunde:

So I clicked through to Thing X.

Then I watched the video.

It's Crazy. Sci-Fi. NSFW. Gross. Alien. Funny.

Thing X is coming soon!
Image: Thing X Welcome Page

After watching I clicked through to join.

Here's the registration page:

Register - Thing X

It's crazy too. In a good way.

After pressing submit you get this:

Thank you for signing up - Thing X

Of course they want your email. They also ask for some other optional information. It's fun.

After submitting the form you get an email back.

Hello Steve Garfield

Love the registration confirmation email.

It's a good indication that this is going to be fun.

Clicking through to confirm gets you to a confirmation page with a How to Personalize Your Personalized Thank You Video:

Confirm Your Email - Thing X
Image: How to Personalize Your Personalized Thank You Video


I love how they are making fun of every web site signup process ever.

You'll have to join Thing X yourself to see the video.

I'm not going to give everything away. ;-)

Oh yeah, one more thing, if you click to share via email, this is what you see:

Share via Email - Thing X

My friend DJ Waldow is going to love seeing how they do this on boarding process. I just attended his session on Email marketing at the Marketing Profs B2B Forum, and he showed us how email marketing is integrated into EVERYTHING. Now I'm noticing it more. ;-)

He wrote this book:

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