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Monday, February 25, 2013

Social Media For Business: Find Us and Follow Us Examples

Brand Resource Center: Facebook "f" logoTwitter Logo: twitter-bird-white-on-blue

Like us on Facebook - Follow us on Twitter

This is one of my pet peeves. Putting the Facebook and Twitter logo on your advertising is a good ad for Facebook and Twitter, but not for you.


Call Us!

Would you put a picture of a telephone in your ad without a phone #?

This is an example of how not to do it:
"Search for Gary's Liquors on Facebook." Why not just go to Facebook.com/garysliquors directly?

This is better. Give people a direct URL address to find:
Way to go Gary's. Social Media Outposts done right! @garysliquors

CHOOSE A CONSISTENT NAME
When you choose a name to use on social media, try to make it something that will easily come to mind. In the above example, Gary's Liquors used 'garysliquors'.

Makes sense.

When people go to twitter to find you, they are going to use your company name first. See if you can grab that. ;-)

Earlier post:
Gary's Liquors Does Social Media Outpost Advertising Right

ADVERTISING GUIDELINES
When you use Facebook and Twitter logos in your advertising, make sure you adhere to their guidelines.

Facebook Brand Permissions Center:

Facebook Guidelines

We permit the use of the “f” logo to refer, off of Facebook, to the following:

- Your Facebook Page
- Your Facebook Group
- An application you offer via Facebook Platform
- Your implementation of Facebook Connect

Twitter Trademark and Content Display Policy

Twitter Usage guidelines

Do:

Use our official, unmodified Twitter bird to represent our brand.
Make sure the bird faces right.
Allow for at least 150% buffer space around the bird.

Use one of the Twitter buttons as a link to your account online.
Use one of the Twitter bird logos with your @username nearby in print.
Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.

Don't:

Use speech bubbles or words around the bird.
Rotate or change the direction of the bird.
Animate the bird.
Duplicate the bird.
Change the color of the bird.
Use any other marks or logos to represent our brand.
Gary's bird is going to be updated in his next ad.

2 comments:

  1. Social media certainly changed the way people do business. Especially in the ads department.

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  2. I’m sure some advertisers would laugh looking at your first example. They’re probably guilty of doing it, haha! And I’d like to focus on that. They say it’s good to make your audience think, but this kind of information, like contact details, I believe should be given out freely. And being consistent with the name is really very crucial. If you want everything to come together, you should put every detail in harmony.

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