Like us on Facebook - Follow us on Twitter
This is one of my pet peeves. Putting the Facebook and Twitter logo on your advertising is a good ad for Facebook and Twitter, but not for you.
Would you put a picture of a telephone in your ad without a phone #?
This is an example of how not to do it:
This is better. Give people a direct URL address to find:
CHOOSE A CONSISTENT NAME
When you choose a name to use on social media, try to make it something that will easily come to mind. In the above example, Gary's Liquors used 'garysliquors'.
When people go to twitter to find you, they are going to use your company name first. See if you can grab that. ;-)
Gary's Liquors Does Social Media Outpost Advertising Right
When you use Facebook and Twitter logos in your advertising, make sure you adhere to their guidelines.
Facebook Brand Permissions Center:
We permit the use of the “f” logo to refer, off of Facebook, to the following:
- Your Facebook Page
- Your Facebook Group
- An application you offer via Facebook Platform
- Your implementation of Facebook Connect
Twitter Trademark and Content Display Policy
Twitter Usage guidelines
Do:Gary's bird is going to be updated in his next ad.
Use our official, unmodified Twitter bird to represent our brand.
Make sure the bird faces right.
Allow for at least 150% buffer space around the bird.
Use one of the Twitter buttons as a link to your account online.
Use one of the Twitter bird logos with your @username nearby in print.
Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.
Use speech bubbles or words around the bird.
Rotate or change the direction of the bird.
Animate the bird.
Duplicate the bird.
Change the color of the bird.
Use any other marks or logos to represent our brand.