PRAdvanced SESSION 2/23/13
Effective Storytelling Through Video: The power of new media and marketing using video
- Examples
- Problems
- Requirements
- Tools
I'm going to walk through some of the tools that I use to tell stories with video, that anyone can pick up, after the session, and start using.
- Applications
Hashtag: #SteveAtBU
Video of the session:
Some Examples To Start:
Blizzard of 2013 - French Toast Alert: Severe
Blizzard of 2013 - Boston Live Porch Cam
Vine:
Vine Video Reports from Boston #blizzard2013 as seen on CNN
https://twitter.com/cnnireport/status/300294863017095169
Intro:
Blogging
Video Blogging
My first Video Blog Post
Jimmy Fallon
Example:
My first Video 1/1/2004 and Jimmy's First Video 12/08/2008
Example: Superfan Supercut 02/2013
Jimmy Fallon's "Late Night Superfan Supercut" with Steve Garfield by The Gregory Brothers
Example: 02/21/03
Late Night With Jimmy Fallon
Cine: [GIF] Late Night With Jimmy Fallon: @jimmyfallon finds me in the audience @stevegarfield ;-) cinemagr.am/show/125119365 #cinemagram #gif
— Steve Garfield (@stevegarfield) February 22, 2013
Problems with Video Projects:
Nothing gets done
Costs too much
People strive for perfection
Basic Requirements for good video:
Story
Audio
Light
Emotion
Current Tools I Use:
Webcam C920
Example:
TWiT: Experimenting with Vine
Example:
The State of Video – Win the War for Attention with Video by Mark Yoshimoto Nemcoff
iPhone (sometimes w/ iRig mic)
Example Today Show:
The @TodayShow Comes to Boston #TODAYinBoston
PEN Camera
Example - Boston Media Makers Roll Call:
Panasonic HD Video Camera
Image: Steve Garfield's Ultimate List of Video Gear
Applications:
Vine
Boston.com reader #blizzard2013 videos
Live! Inside @todayshow #SteveInToday vine.co/v/b6FnY7OZ7ih
— Steve Garfield (@stevegarfield) February 21, 2013
Ustream for Live stream and Wirecast
Example: TVNext Conference
G+ hangout
Example: The Road to SXSW
http://stevegarfield.tv
YouTube App
Record to QuickTime and post
SUMMARY:
Tweet me, @stevegarfield, links to your videos
Go to http://Facebook.com/GetSeen for current tips and links
