Effective Storytelling Through Video: The power of new media and marketing using video #PRAdvanced

PRAdvanced SESSION 2/23/13

Effective Storytelling Through Video: The power of new media and marketing using video

- Examples
- Problems
- Requirements
- Tools
I'm going to walk through some of the tools that I use to tell stories with video, that anyone can pick up, after the session, and start using.
- Applications

Hashtag: #SteveAtBU

Video of the session:


Some Examples To Start:


Blizzard of 2013 - French Toast Alert: Severe

Blizzard of 2013 - Boston Live Porch Cam


Vine:
Vine Video Reports from Boston #blizzard2013 as seen on CNN

https://twitter.com/cnnireport/status/300294863017095169

Intro:
Blogging




Video Blogging




My first Video Blog Post




Jimmy Fallon


Example:
My first Video 1/1/2004 and Jimmy's First Video 12/08/2008






Example: Superfan Supercut 02/2013
Jimmy Fallon's "Late Night Superfan Supercut" with Steve Garfield by The Gregory Brothers

Example: 02/21/03
Late Night With Jimmy Fallon

Cine: [GIF] Late Night With Jimmy Fallon: @jimmyfallon finds me in the audience @stevegarfield ;-) cinemagr.am/show/125119365 #cinemagram #gif

— Steve Garfield (@stevegarfield) February 22, 2013

Problems with Video Projects:



Nothing gets done
Costs too much
People strive for perfection

Basic Requirements for good video:



Story
Audio
Light
Emotion

Current Tools I Use:



Webcam C920

Example:


TWiT: Experimenting with Vine


Example:


The State of Video – Win the War for Attention with Video by Mark Yoshimoto Nemcoff


iPhone (sometimes w/ iRig mic)

Example Today Show:


The @TodayShow Comes to Boston #TODAYinBoston


PEN Camera



Example - Boston Media Makers Roll Call:


Panasonic HD Video Camera


Image: Steve Garfield's Ultimate List of Video Gear

Applications:



Vine
Boston.com reader #blizzard2013 videos

Live! Inside @todayshow #SteveInToday vine.co/v/b6FnY7OZ7ih

— Steve Garfield (@stevegarfield) February 21, 2013

Ustream for Live stream and Wirecast
Example: TVNext Conference


G+ hangout
Example: The Road to SXSW
http://stevegarfield.tv

YouTube App

Record to QuickTime and post

SUMMARY:



Tweet me, @stevegarfield, links to your videos
Go to http://Facebook.com/GetSeen for current tips and links