Smart brands realize they don’t just have customers anymore, they also have audiences. What you say is still as important as how you say it. However, in our ever-expanding universe of social engagement, you can’t just rely on all the same old channels and still expect exponential results.
It's a good read, and I'm happy that he liked my video and included it in the post, with it's fun thumbnail image!
I also love this quote:
Social video pioneer Steve Garfield has been making videos on the Internet back since Mark Zuckerberg was still living in a Harvard dorm room.Here are some of the tools I use to make video:
Image: Steve Garfield's Ultimate List of Video Gear
