High Definition Artwork.
As sales of large digital televisions multiply, several firms are selling services to fill them with artwork.
In the summer of 2002, Anthony Wood, founder of ReplayTV, one of the first digital video recorders, bought a 50-inch flat-screen TV for his vacation home in Oregon.They have an aquarium too.
"I didn't just want it sitting there, I wanted to show art on it," he said.
So Wood, a serial entrepreneur, created a company in Palo Alto, Calif., called Roku. The start-up's $500 digital media player is mostly designed to show personal art, like digital photographs and videos, in high definition on plasma televisions.