Tuesday, July 31, 2007

Fried Food Is Good For You?

Fried Food Is Good For You? - Originally uploaded on flickr by stevegarfield.

Walter Willett from the Harvard School of Public Health answers the question, "How can it be fried and good for you?" You'll be surprised at the answer. For more Walter Willett, watch Pyramid on a Plate: Italian at Nina Simonds' Spices of Life video blog.

I am using this video to test out the distribution and tracking features of TubeMogul.

Walter had a lot of interesting things to say about healthy eating, but they didn't make it into the final video. So here's the first cutting room floor video from the shoot.

It's interesting to see the quality of the Flash conversion on all the sites too.

The original footage was shot on a Nokia N95, 640x480 30 fps, then imported into Final Cut Pro, edited and then exported using Compressor as H.264 800kbps .mov 480x360.

With TubeMogul you enter in your log in information for all the sites, one time only, and then publish. tubeMogul takes care of all the uploading.

You can refresh the page to get the status and then, once the upload is completed, you are presented with the direct URL and the EMBED code.

What's even nicer is that after the videos are uplodaed you can use TubeMogul to track the combined views that your video is getting on all the sites. You're also presented with a chart that shows you graphs and percentages of your viewership. Up or down.

Here's a chart of my combined views on a bunch of sites, not including my main site yet ( it'll be included shortly ) doesn't have viewership info in their API, nor can you see it publicly on their site. and TubeMogul are in discussions on this. I suggested allowing access to blip stats on an individual basis for registered users of

Sad huh? But hey look, 1,700 hits one day... Hmm... that requires some more research.

At Miro they say In Open Video, User-Centric is Key (pt I):
The user centered model is clearly more democratic — no matter where or how a video is published, the viewer can find and watch it. One of our goals with Miro is to make all of the video on the web equally accessible. Where the video is hosted shouldn’t matter to the viewer.
At NewTeeVee Liz Gannes writes that Wallstrip's sale to CBS demonstrat(ed) the power of non-exclusive distribution through widgets and piles of aggregation sites.

Post your video to many sites around the web, or host it in a few places and use the power of social networking to develop an audience.

Maybe a combination of both methods is the way to go.

What do you think?

1 comment:

  1. Thanks for this, investigating TubeMogul was on my todo list today.