Saturday, October 22, 2011

Steve Garfield and Jimmy Fallon in the Boston Herald

Emerson College class scores with ‘Professor Ocho’: Emerson College marketing class scored a social media touchdown yesterday, when the prolific Twitter user agreed to drop by this semester as a guest lecturer.

“David I just saw ur message? I’m not sure if I’m allowed to do so but I’d be honored to share my ideas n thoughts with ur class,” Ochocinco tweeted to Emerson College social media marketing professor David Gerzof Richard, before adding that the “Hoodie Boss,” Pats coach Bill Belichick, might have to sign off on the guest lecturing gig...

Last year, when new-media consultant Steve Garfield showed the class some video content he had submitted to “Late Night with Jimmy Fallon,” a student live-tweeted the presentation, and Fallon replied.

“In the middle of class, a student jumped up and screamed, ‘Oh my God, Jimmy Fallon just tweeted at me!’ ” Gerzof Richard said. “It made me smile, because what other class does that happen in?”

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