Over on the Verizon Wireless website it says:
Talk to any Verizon Wireless customer anytime without using any of your allowance minutes from within the IN-Network Coverage Area.Sounds like a good deal, but it was free to change to this plan in February, not now.
It's valid for new customers only.
That means you have to go into a Verizon Wireless Store and sign up for a new contract. For me that means extending my current contract so that it runs for a total of 2 years.
Not a big deal, but it would have been much easier if they could just let me click a button on a web page.