Budweiser at Gary's Liquors $85 per bottle

I was at Gary's Liquors and saw a special bottle of Budweiser on sale for $85 per bottle. I checked a few bottles nad they were all marked the same price.

I came home and found it online, Budweiser's Brew Masters' Private Reserve:

"The first beer comes out of a long tradition among A-B brewmasters. They would make a special beer for themselves out of the 'first wort,' the first batch of liquid strained from the mash of malt and other grains.

Brewed from the richest part of the mash, the resulting beer has a stronger malt and hop flavor than other A-B products, said Guillermo Moscoso, staff brewmaster. It also has a higher alcohol content at 8.5 percent alcohol by volume.

'It's more in line with a European beer than an American lager,' he said.

The Brew Masters' Private Reserve is bottled in a 46.5-ounce 'magnum' bottle."

That works out to $1.83 per ounce. Seems high for a Bud.

Update:
Just got back from Gary's Liquors. I bought a bottle! But it was $13.49. $85 was the case price.

Taste test result later...