Saturday, November 10, 2001

Do you like Doritos, Cheetos, Rold Gold Pretzels and Sun Chips? Good news. Frito Lay just combined them all into one snack mix called Munchies.

Kenneth E. Hall says he developed the strategic marketing plan for the US launch of Frito-Lay Munchies snack mix, with expected annual sales of $40 MM, while a Brand Management Summer Intern .

Hungry Now? Grab something at the Web's Virtual Snack Machine.

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