Monday, October 30, 2006

zefranking video statistics

ze's page :: rocketbooming:
"Should we even care about eyeballs? I don't. I care about my audience, but my show ends on March 17th, 2007 whether I have one eyeball or a million. Given the current state of web metrics, talking about eyeballs seems to create more risk than value anyway.

Rocketboom might very well have more eyeballs than Ask A Ninja, Amanda Across America, or any of the currently popular video shows. But it's important to question not only what those numbers are and where they're coming from, but also whether the eyeballs these shows claim to have are even open.

This is the interesting part of the conversation and I hope the web dialogue continues in the direction of answers and solutions. Producers cannot make intelligent creative or business decisions about their work without meaningful measurements. In the absence of sane metrics, we're already repeating the mistakes that turned television into what it is today. "
The discussion continues...

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