I'm at MIT today looking into the crystal ball of knowledge to determine The Futures of Entertainment:
As advertisers look for new ways to engage audiences, content creators search for new audiences, and audiences quest for new ways to connect with culture, the nature of what counts as 'entertainment' is rapidly changing. We are seeing the blurring of aesthetic and technological distinctions between media platforms, of 'advertising' and 'content' and of 'creator' and 'consumer'. Futures of Entertainment brings together key industry leaders who are shaping these new directions in our culture. The conference will consider developments such as user-generated content, transmedia storytelling, the rise of mobile media and the emergence of social networking.I see people.
