Tuesday, March 02, 2010

Joel Spolsky Tells Us How to Write a Good Blog, Quits Blogging

How Hard Could It Be? By Joel Spolsky: Let's Take This Offline:
"what's the formula for a blog that actually generates leads, sales, and business success? I didn't even understand it myself until last year at the Business of Software conference, when one of the speakers, a well-known game developer and author named Kathy Sierra, blew me away with an incredibly simple idea that explains why my blog successfully promoted my company while so many other blogging founders foundered.

To really work, Sierra observed, an entrepreneur's blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn't. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you're using a blog to promote a business, that blog can't be about you, Sierra said. It has to be about your readers, who will, it's hoped, become your customers. It has to be about making them awesome."


  1. Not only your promotion blog has to be about your Customers -- Not you.

    But your entire BUSINESS has to be about Your Customers -- Not you.

    Simple. :)

  2. Totally buying this. "How does it make you feel" is my favourite question, and customer being able to answer "awesome" by using your product/service is a fast lane to success.