They Got My Partial Attention
Klout devised an excellent promotion to get me to sample the new TV show, Lone Star. They sent along a nice kit that included plastic beer mugs, wine glasses, cooler, popcorn, wine opener, keychain, T-Shirt, posters and a CD of the TV show.
It prompted me to have friends over for dinner and watch a bit of the show.
That in itself is a success.
Lone Star Promotion Gets Klout Noticed
I'd been aware of Klout before, but this was the first time they had contacted me. If you have a twitter account, you can input your twitter name and your Klout Score will be generated. Klout explains the Klout score over here with lots of important words like influence, action, true reach, demand and amlpification probablility.
Here's my Klout Score:
Fun quote from the party:
As my friend Greg Verdino says, every audience has an audience, My guest Ravi tweeted this after our Lone Star party:
My friend Rachel Levy wrote about her experience too: Fox Got it Right with the Lone Star Premiere Promotion.