Monday, September 20, 2010

Klout Influenced me to tweet about and watch Lone Star

Klout influenced me to tweet about, sample, and now blog about Lone Star on Fox, but tonight I'm DVRing The Event.

They Got My Partial Attention
Klout devised an excellent promotion to get me to sample the new TV show, Lone Star. They sent along a nice kit that included plastic beer mugs, wine glasses, cooler, popcorn, wine opener, keychain, T-Shirt, posters and a CD of the TV show.

It prompted me to have friends over for dinner and watch a bit of the show.

That in itself is a success.

Lone Star Promotion Gets Klout Noticed
I'd been aware of Klout before, but this was the first time they had contacted me. If you have a twitter account, you can input your twitter name and your Klout Score will be generated. Klout explains the Klout score over here with lots of important words like influence, action, true reach, demand and amlpification probablility.

Here's my Klout Score:

Some photos:

Lone Star Party

Mmm Larry Beer

Fun quote from the party:

2 min into @lonestaronfox 2 yr old says, "What happened to the towel? LOL Sep 19 00:11:30 via Twitter for iPhone

As my friend Greg Verdino says, every audience has an audience, My guest Ravi tweeted this after our Lone Star party:

Thanks @stevegarfield for #LoneStar T-shirt. Yes, I can say, "I watched 5 minutes of Lone Star and all I got was this lousy T-shirt"!Sun Sep 19 00:53:34 via web

My friend Rachel Levy wrote about her experience too: Fox Got it Right with the Lone Star Premiere Promotion.


1 comment:

  1. Wow, love the party setup Steve! I was just sitting on my couch alone eating popcorn! :-)