You participate in news creation along with your audience

You can't stop rock and roll by Tawny Rockerazzi CC BY-NC

Brownen Clune writes Journalists are the audience formerly known as the media:

Participatory media doesn’t mean you letting your audience participate in the creation of news, it about acknowledging that you participate in news creation along with your audience.

It still astounds me how many journalists on Twitter, many of whom have spoken here today (I know because I checked) only follow other journalists – and who are the first ones to complain that the internet is an echo chamber?

My second point about journalists using Twitter is the need for full transparency, which can run counter to the notion of objectivity.

How can you be honest and open about things – or have a personal opinion – when it might align you with one party in a story over another? It was something Mark Colvin and Leigh Sales touched on in their talks with regard to being cautious in letting their opinions on a subject known. I believe that if we knew where journalists stood on a matter, it would in fact increase their credibility and create a greater trust with their audiences.

As journalist Amy Gahran put it “when journos pretend to have NO opinions/biases, it *undermines* their credibility.”

Read her whole post. She gets it.

Follow her on twitter.