Thursday, April 22, 2004

What kind of car do you drive?

Jobs, Apple shareholders talk marketshare:
A shareholder to criticize Jobs' comparison of Apple and BMW: When marketshare numbers are released, the perception is that Apple has a small percentage of the market, even though they may have a large percentage of particular markets, like education.

People don't avoid buying a BMW because they are worried about BMW's marketshare, suggested Jobs. "Ultimately what we have to do is be successful," said Jobs.

Jobs asked the shareholder, "What kind of car do you drive?"

"A BMW," she said to loud applause and laughter.

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