The Floating Logos project is inspired by signs perched high atop very tall poles so that they may be viewed from a long distance away. When standing next to these poles, the signs loom over us in such a way that we must crane our necks to see them. The elimination of the poles helps to accentuate the ominous feeling of being beneath these signs as well as serve to disconnect the signs from the ground and reality.via [ Bifurcated Rivets ]
