"In new-decentralized-distributed-think, you recognize that people will write about what they want to write about where they want to write about it and if you're smart, you'll find ways to take advantage of all that great information and aggregate it and and aggregate audience around it, sending traffic out to all those writers on the edge because readers know they can come to you find find it all.
This is a model for the future of media. There is tons of great stuff to be had out there; it's impossible to find and keep up with it all; search won't do the trick; tags and feeds will help. The key is not to collect the content and traffic -- the old, centralized media way -- but instead to collect enough information about that good stuff to help people find it when they want and to help support the people who create it all."
Sunday, July 17, 2005
Jeff Jarvis writes, Made for the distributed world: