Will we all sit there like frogs in water

RConversation: Why Microsoft censorship in China matters to everybody:

"If these American technology companies have so few moral qualms about giving in to Chinese government demands to hand over Chinese user data or censor Chinese people's content, can we be sure they won't do the same thing in response to potentially illegal demands by an over-zealous government agency in our own country? Can we trust that they're not already doing so?

When it comes down to interests of government vs. interests of the individual it seems pretty clear where their default position lies.

Will users and investors push for an attitude change? Can we convince them that disrespecting the universal human rights of users anywhere and everywhere will be bad for their business in the long run? Or will we all sit there like frogs in water being brought very slowly to a boil? "