The Best Way to Add Video to Your Marketing (and the Biggest Mistake You Should Avoid): A Q&A with 'Get Seen' Author Steve Garfield, originally uploaded by stevegarfield. CC BY-NC-SA
The Best Way to Add Video to Your Marketing (and the Biggest Mistake You Should Avoid): A Q&A with 'Get Seen' Author Steve Garfield
Are you thinking about adding video to your business marketing efforts this year? A record high of nearly 31 billion videos (yes, billion) were delivered to more than 170 million US Internet users in November 2009, according to comScore. Clearly, video is hot.Read more.
No one knows this better than Steve Garfield. Steve, who’s been at the forefront of online video since before YouTube, has just published Get Seen: Online Video Secrets to Building Your Business (Wiley, 2010). And there is no one who can speak with more inside authority on this subject than Steve.
Recently, Steve and I caught up on a gray winter afternoon, to discuss how business can tap into the power of video.
AH: What advice do you have for business owners or marketer, who are looking to incorporate video into their online publishing?
SG: First, decide [on your goals]: What's most important to you, content or quality? Depending on the answer to that question, you'll have a very different experience with online video.
If a high-quality video production is important, it'll take more time, money and effort to put something together. Maybe it'll take too long.
But if content is most important, then you can start up very quickly, and test the waters. Using something as simple as a Flip camera can get you going with web video.