Saturday, January 16, 2010

The Big Push for My Book - Get Seen Official Publish Date 1/18/10

Get Seen: Delivered!

This is it.

It's time to buy Get Seen.

Official Book Release Date: January 18, 2010

Blog post outlining Where to Buy Get Seen.

I'm excited that Monday is the official release date for my book Get Seen. I wrote Get Seen, this year, to compile all the knowledge I've gained about sharing video online.

Thanks to those of you who have already purchased the book or ordered it online.

It's been shipping for a short while now and reviews are starting to come in. I'm collecting press clippings here.

The early reviews that have come in on are very satisfying. Thanks for much for posting reviews there.

What's in the book
In addition to everything I know about choosing a camera, lighting, sound, editing, hosting, conducting interviews, making videos without a camera and going live, I've included interviews with many successful online video creators. In the book I cover connecting with viewers, smart use of metadata, creating niche content, having passion for what you are doing, uploading everywhere, and understanding distribution and marketing.

Moving the Secret Needle
When Chris Brogan wrote a similar post about his book, Trust Agents, he needed 768 sales to moove some secret book publishing needle. My book also has a sales needle too, but it's a secret to me. ;-)

Buy Get Seen on Monday January 18th
If you can buy one, or hundreds for your company, Monday, January 18th would be the day to start ordering online or buy a copy in your local bookstore. Any orders in this initial week are inportant.

How Else to Help
I'd love to have you ask you audience to to take a look at Get Seen.

Here are three ways to do it:

1.) Tweet a link to (this shows where to buy the book) Use the tag #getseen

2.) Write a blog or Facebook post with a link to explaining why you think the book would appeal to your audience.

3.) Send well wishes.

I've been writing a lot about the book lately, and I've also tried to post useful knowledge from book the book including video interviews and new how to's. The book's website is for anyone to learn and share knowledge about online video.

More Ways to Help
If you walk into bookstores in the next week, please ask if they have a copy of Get Seen by Steve Garfield. It’ll give them the sense that people want it.

Put a Badge on your Website:

Want to put a badge up on your site? I made two. Just copy this code into your sidebar or into a post:

Here are two graphics you can use:

Here's the URL for the image:


To get this 3D Avatar-like graphic:

Here's the URL for the image:

Link those images to this page:


Thanks for all your support.

Here's some additional information to help you spread the word:

This book is part of David Meerman Scott's New Rules of Social Media Series

Inbound Marketing:
Get Found Using Google, Social Media, and Blogs
by Brian Halligan and Dharmesh Shah

Get Seen: 
Online Video Secrets to Building Your Business
by Steve Garfield

Social Standing:
How to Optimize and Measure Social Media Marketing Using eMetrics
by Jim Sterne

Beyond Viral:
How to Promote and Sustain Your Brand with Online Video
by Kevin Nalty
Here's some additional information that mighthelp you write about the book.

Here's a YouTube overview video about Get Seen:

Direct link:

Also on

It's featured on my page:



Learn How To Create:

Choosing a Camera
This chapter talks about starting from the most basic cameras, through pocket HD video cameras to haigher end choices.

Lighting and Sound
In this chapter I share tricks to get good lighting and sound. Sometimes you just have to change locations to improve the quality of your video recording.

Making Videos without a Camera
Many people don't want to BE ON CAMERA, but that doesn't mean that you can't make onine video. You can make screencasts, mashups of other videos, or interview others from off camera.

Recording and Shooting.
The importance of storytelling and putting together good content. Also how to conduct successful interviews.

There are very basic video editors that can get you started. My current favorite is iMovie 09, and I've used Final Cut Pro for years.

Learn How to Share:

In this chapter I share information on where to host your videos and how services differ form each other.

Broadcasting Live
Live streaming can be very easy starting with your computer, a web cam and a mic using free video streaming services. I show you how with step-by-step instructions.

Video Blogging
Why yo might want to consider having a video blog.

I interviewed many of these people for my book, Get Seen.. I can't wait for you to see it. It was so much fun to interview them. Some I interviewed in person and some via email. I learned a lot. One thing I asked was, "What tools do you use to make video?" I got so many amazing answers.

Adam Elend, Adam Quirk, Amanda Congdon, Bre Pettis, Brett Gaylor, Chris Pirillo, Chuck Olsen, Corey Kronengold, Dan Rayburn, Dunkley Gyimah, Felicia Day, Gary Vaynerchuk, Gavin Purcell, Gina Cooper, Israel Hyman, Jacob Soboroff, Jay Dedman, Jeff Jarvis, Jeff Pulver, Jimmy Fallon, Justine Ezarik, Kent Nichols, Kevin Dando, Kevin Nalts, Loic Le Meur, Mark Rotblat, Max Haot, Mike Hudack, Robb Montgomery, Schlomo Rabinowitz, Scott Kirsner, Scott Monty, Shira Lazar, Steve Woolf, Thomas Gensemer, Tim Street, Wm. Marc Salsberry, Zadi Diaz, Baratunde Thurston.

I'm posting edited versions of these interviews this month.

You can see them here:

Interviews on the Get Seen Community Site:


Interviews on YouTube


Interviews on Tumblr

So far I have posted interviews with Brett Gaylor, Mark Rotblat, Bre Pettis, Brian Shaler, David Pogue and Schlomo Rabinowitz.

Chapter 1: Choosing a Camera, Index, and Table of Contents.


Press Release:



Blog post outlining Where to Buy Get Seen.

Book Site:

Facebook Site:


Get Seen on Twitter for book updates:

Apple iTunes listing for Get Seen

Listed at

Also, I'm in the running for Best Vlogger in the Streamys.

Here's how to nominate me:

Deadline extended to January 18 at 11:59pm PST.

Thanks again to Chris Brogan for his support. I'm following his guide to book promotion. He's a few months ahead of me and does it so well.

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