If you are looking for new customers, an important thing to share with them is who YOU and YOUR COMPANY are.
Introducing yourself with a video to people who visit your website gives it a more personal feel.
I helped Creative Resources Group use this idea on thier website.
INTRODUCE YOUR STAFF
If you have a staff, put them on video, and have them introduce themselves and what they do. Then your company will stand out vs. others that only have text writeups on thier staff.
Working with Boston City Councillor John Tobin we record videos so that constituents hear directly from Councillor Tobin.
BE A THOUGHT LEADER
Post videos with people from your company explaining things. Take short topics, and make 1 - 2 minute videos explaining answers to questions that you get a lot.
I produced a video database of knowledge to Third Sector New England which allowed prospective clients to both see and hear the the staff at TSNE and also learn from each video.