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Saturday, April 18, 2009

Hubspot TV


Hubspot TV, originally uploaded by stevegarfield. CC BY-NC-SA



I went over to Hubspot in Cambridge yesterday on the promise of @biz stone, free burgers and Hubspot TV.

When I heard that twitter co-founder @ev was going to be on Oprah, I didn't feel the need to rush to get over exactly at 3:00. I thought Biz was on a flight to Chicago too. So I got over there at about 3:25 and I just missed Biz, but not the free burgers.

Hubspot TV

Hubspot's musical superstar Rebecca Corliss was there to greet me and show me the way to the food. Sliders! Yay! Note to B.Good, either make all the burgers medium-well, or put a flag in the rare ones.

Hubspot TV

There was a big crowd on hand to watch the live streaming of Hubspot TV Episode 36 - April 17th, 2009

Hubspot TV

The show is hosted by Karen Rubin and Mike Volpe. They broadcast live every Friday at 4pm EST, and if you are in the Cambridge area, you can join the live studio audience (just contact Mike and Karen to RSVP - they're at One Broadway, Cambridge, MA 02142).

Hubspot TV

They've got a nice setup for live streaming with three lights in the front and a few track lights in the back. Hubspot uses the whitelabel version of Ustream.tv called Watershed which allows customization among other features.

The show itself was much like a TV show, very well planned.

I spoke with Rebecca after the broadcast and suggested that they think about opening up the show more to people in the room, and people in the chat room, to make it less structured. One idea might be to do the 'show' for 20 minutes and then keep the live stream going for a free-form version where audience members both in person and on the web can participate more.

There's a tendency to copy what TV does. That works, but we also have an opportunity to push the technology to add interaction and conversation, and that's exciting.

On the web:
www.hubspot.com
www.hubspot.tv

2 comments:

  1. Glad you enjoyed your visit to HubSpot TV!

    THANK YOU for the feedback too. We've been trying to figure out how to make the show good for both the recordings and the live audience - sometimes they are in opposition. It seems like the live audience wants lots of interaction and little structure, but the people who watch the archives like a very structured and fast moving agenda (because they are not eligible for the interaction). We get a lot more views of the recorded archives than the live show, so we have been careful not to move away from a format that alienates the archive viewers. BUT... your idea of doing an "after show" that is more free form and interactive is a good idea. I think we will talk more about that and see if we can do something with it. Maybe we will call it the "Backstage Pass" and do it after the show like you suggest. And then we'll ahve to figure out if we want to record that and post it, or just do it live. Hmmmm....

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  2. I am a remote HubSpot employee and it is even more fun to watch it on my pc without being in the office (except for the beer)

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