Hi Steve,

If you were in charge of Ford's Social Media programs, what criteria would you use to select videobloggers?

Jared

 

Hi Jared,
Thanks for the comment. I like the scorecard that Ford used.

Ways that I'd be careful in using it are:

1. I'd look at the quality of online followers. It's great to have a lot of followers, but I'd look deeper. Who are they? Are they also infuencers? Are they engaged? Will they do your bidding? Note how in Hilary's video she says that she gets people to do all kinds of crazy things. @garyvee makes things like that happen too.

2. Creativity - Agreed.

3. Video skills - On this one I'd give the video bloggers lots of leeway. What I'd look at here is how the video bloggers takes content that they shoot, and put it together in a way to make an engaging and entertaining story. Under this category I'd also include audio skills. You need to be able to hear what's being said.

4. 5 - 10 second hook. I've heard this a lot and agree to a point. It's a good idea to refrain from talking about nothing at the start of your video. For the purposes of Ford's needs, this seems like a good requirement, although I'd also say that length of the whole video can be as long as the videoblogger wants it to be.

--Steve

 

Hey Steve! Thanks for the link! :D Hooray! The WSJ!

You rock!

 

Nice article. I actually already spoke with WSJ about making the pictures link to our videos. Doubt it will happen after the fact. If people are interested in following our adventures: http://followthefiesta.com is our blog site. It would have been interesting to have been in on one of the discussions picking the agents. Pretty cool to get a pic in the WSJ!