Bitly needs to improve the auto-twitter message they send out from a generic one to something more specific to the video.
Now it's:
You have to see this video on bitly.tv bitly.tv/8EHtZN
It needs to be changed to something like:
Watch Lady Gaga - Bad Romance video on bitly.tv bitly.tv/8EHtZN
The first implementation is mystery meat navigation.